Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.If a company cannot effectively sell its products or services, it simply will cease to exist. Whether through direct sales, advertising or marketing, graduates with a BBA in marketing from Ole Miss are crucial to the success of businesses.Students study marketing research to advance their marketing decision-making skills by collecting and analyzing data on customers and competitors in order to assess market conditions and identify sales opportunities. There is no sale without a plan.<br><br>KEY BENEFITS<br>The Bachelor of Business Administration in Marketing is the only accredited program at the University of Mississippi that offers students an opportunity to gain knowledge in market research, consumer behavior, digital marketing, advertising, sales, supply chain management and general marketing.