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Master of Science in Integrative Studies - Marketing Communications

南伊利诺斯大学艾德华兹维尔分校

Southern Illinois University Edwardsville

  • 学历文凭

    学历文凭

    Masters Degree

  • 专业院系

    专业院系

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

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国际学生入学条件

Official copies of all postsecondary transcripts Successful completion of a bachelor's degree prior to enrollment. Applicants may be required to take prerequisites or resolve any deficiencies before classified status is approved. Minimum GPA 3.0 Detailed curriculum vitae (CV) International Applicants: Proof of English Proficiency, minimum requirements are TOEFL (79), IELTS (6.5) or equivalent A letter of intent clearly articulating the applicant’s academic/career goals, how his/her academic background prepares him/her to undertake the program successfully, and how the program serves his/her goals must be submitted with the application. Applicants with a baccalaureate and/or graduate-level GPA between 2.5 and 3.0 may be considered if all the following conditions are met: The baccalaureate degree and/or graduate-level work was earned more than four years prior to the application submission. The applicant provides a written explanation of their performance in the baccalaureate degree. The applicant provides a written explanation of why they will be successful in the integrative studies program.
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  • 雅思总分:6.5
  • 托福网考总分:79
  • 托福笔试总分:550
  • 其他语言考试:PTE: 53 Duolingo: 120

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课程简介

The messages and the media that businesses deploy to communicate with their target market can make or break their marketing efforts. In designing schemes for marketing products, a primary objective is to create and sustain demand and preference for the product. With the proliferation of traditional, as well as social media platforms, it is important for a company to strategically choose communication tools that will position the product or the company in the minds of the target customer. An Master of Science in integrative studies with a focus in marketing communications will equip students with knowledge, strategies and tools for building an effective marketing campaign across a spectrum of communication media. Career opportunities abound for marketing communications professionals in fields such as public relations, social media, digital advertising, and corporate communications, among others.
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关于南伊利诺斯大学艾德华兹维尔分校

南伊利诺伊大学爱德华兹维尔分校(SIUE)是一所享誉全国的公立院校,为学生提供高质量的教育课程和丰厚的奖学金机会。SIUE被卡内基高等教育委员会评为博士/专业大学,以表彰其在研究方面的贡献。SIUE被《福布斯》杂志评为美国顶尖大学之一。校园占地2660英亩,环境优美,俯瞰密西西比河流域的自然美景。学生可以使用新建的工程、艺术设计以及科学楼等先进的设备和设施,尤其注重研究实验室和设计空间。SIUE 的学生群体来自 68 个国家,总人数近 13000 名。学生们在美国最安全、最热情的校园之一学习,并有机会参与 250 多个学生组织。SIUE 连续 11 年荣获《学术洞察》杂志颁发的''高等教育多元化卓越奖''(HEED)。该校距离大都市圣路易斯仅一小段车程,并设有专门的就业服务办公室,学生可以找到各种工作机会,包括大型国际公司的实习和全职工作。从南伊利诺伊大学毕业并申请选择性实习培训 (OPT) 项目的国际学生中,近 90% 都能在美国公司获得临时工作职位。SIUE 学费低廉,在美国教育市场中极具竞争力。此外,学校每年还提供超过 1.48 亿美元的奖学金,其中包括许多面向国际学生的奖学金和助学金机会。大学拥有多个NCAA(全国大学体育协会)Division 1(一级)水平运动队,应届生运动员在美国公立院校中排名第5位。

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