In the increasingly changing national and international markets, professionals in marketing and communication studies are in high demand, especially if their knowledge and skills cut across industry and specialization areas. A Master of Science in integrative studies with a focus in applied communication studies and marketing from SIUE will equip you with cutting-edge knowledge and skills that will position you for various careers that meld marketing and communication in both the corporate and the nonprofit realms. Effectively managing marketing campaigns is essential for organizations as they seek to solidify and expand market share. Graduates with a strong background in marketing and applied communication studies will be well positioned to pursue careers in advertising, public relations, social media and corporate communication, among others. According to the Bureau of Labor Statistics, the job outlook for advertising, promotions and marketing managers is projected to grow 9% through 2024.