商业研究生证书（整合营销传播）

如果您对广告，促销或传播感兴趣，则应考虑综合营销传播（IMC）专业。IMC专注于战略整合公共关系，广告，促销，直接营销和个人销售等功能，以实现品牌资产并提高与目标受众的宣传交流的效率。您将有能力面对大众市场的分散，新技术的爆炸式增长（使消费者对沟通过程有更多控制权），全球市场的兴起以及组织运营所处的经济状况的迅速变化。作为一名毕业生，您将具有必要的技能和知识，可以决定IMC计划的规划，研究和执行，从而满足实际业务需求。商业研究生证书可以很好地重新引入高等学府，并提供更新技能的机会，或者作为商业硕士课程的四
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs. The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.