Interested in turning measurements into insight With a business analytics major from Western Michigan University’s Haworth College of Business, you will play an increasingly important role as organizations seriously examine data. In order to deliver exceptional business performance, it is crucial that businesses actively analyze internal and external data to drive their decisions. Opportunities abound for tech-savvy business people who know how to deal intelligently with data. The business analytics major prepares students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data. As a business analytics student at WMU, you will be eligible to apply for scholarships available through our department. To qualify, you will submit an online application that outlines your qualities as a student and how you plan to impact the world through information technology.