Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. You’ll develop the essential skills it takes to succeed in a marketing career. By pursuing the marketing major, you’ll learn to: create, strengthen, and manage brands effectively and ensure they resonate with your target audiencedevelop comprehensive strategies to enhance brand equity master the art of strategic marketing planning and recommend strategies grounded in thorough environmental scans and researchidentify market opportunities and create data-driven plans to capitalize on them dive deep into marketing research techniques, perform qualitative and quantitative marketing research to uncover valuable insights and analyze data to make informed marketing decisionsembrace the latest digital marketing technologies to optimize marketing opportunities and integrate current and emerging tech tools for maximum impact create sustainable value through effective product management, development, pricing, and distribution to meet consumer needs and drive growth validate your marketing strategies and tactics by delving into consumer behaviour insightsexplore the psychology behind consumer choices and tailor your campaigns accordingly.