工商管理哲学博士-市场营销

市场营销博士学位课程为学生提供了在市场营销领域进行原创和独立研究的技能。该计划强调建立扎实的理论基础，并熟悉进行科学研究所需的方法和工具。市场营销系的专业知识广博，加上他们渴望指导博士生，使我们的博士生可以根据自己的兴趣和需求定制课程。我们教师的各种研究兴趣包括消费者行为，产品和服务管理，国际营销，新产品和服务开发，企业对企业营销，品牌管理，电子营销，分销渠道和广告。
The John Molson School of Business, in affiliation with École des Hautes Études Commerciales de Montréal, McGill University and Université du Québec à Montréal, has offered a joint PhD in Business Administration since 1976. The five-year, full-time program provides students with access to more than 300 professors qualified to supervise doctoral studies. Students in the joint program also have access to the affiliated universities’ library systems, computer facilities and presentations by internationally recognized researchers.The John Molson PhD in Business Administration offers five specializations: Accountancy, Finance, Management, Marketing or Supply Chain & Business Technology Management. Our students work closely with expert faculty from many prestigious research institutions and maintain outstanding international reputations for their innovative research, publishing in some of the best journals and sitting on the boards of many Learned Societies. With seven research centres brimming with talent and ambition, John Molson's faculty and graduate students are busy creating innovative solutions to many contemporary business problems.