Harnessing digital transformation to enhance business performance requires robust analytical skills and data analysis expertise. Professionals adept at managing and interpreting data to guide strategic decisions are highly sought after. A key focus of our Business Analytics MSc is developing your understanding of machine learning, business intelligence, big data and cloud computing. The programme also provides you with practical industry experience preparing you for success in data-driven roles within the global business arena.Course summaryIndividuals with the skills to tackle complex business challenges, deliver impactful data insights and who understand the latest technological innovations in the business analytics field are highly valued by employers.The contemporary structure of our programme provides a comprehensive introduction to business analytics complemented by in-depth technical training. It aims to develop your skills and knowledge in areas such as data analytics, machine learning and statistical modelling, and you’ll gain hands-on experience with analytical tools, data visualisation and business intelligence resources. Big data technologies and cloud computing platforms are examined within a business context addressing important issues such as data governance, security and how big data is stored and processed. You’ll analyse the impact of artificial intelligence on business analytics and investigate the latest AI technologies. Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.Your careerExpertise in business analytics can open the door to a broad range of exciting career possibilities. Across various industries, organisations are generating vast amounts of data, increasing the demand for professionals skilled in data interpretation and analysis.You could pursue roles as a business consultant, business analyst or data analyst, either as a consultant or in-house within a market research, analytics function or with broader management responsibility. On completion, you’ll also be ideally placed to pursue further postgraduate studies at MPhil or PhD level.Past graduates within Keele Business School have secured positions in a variety of industries, including Deloitte and BAE systems.