Massey's Master of Analytics will equip you with both the technical ability and the competence in critical thinking needed to transform massive amounts of data into intelligence that is useful for crucial organisation decisions. At Massey we ensure that your learning is firmly based in a real-world business context. We believe that in order to help you identify the most appropriate technique and data to address a problem, you need to understand the real challenges and context which businesses face. The Master of Analytics will help you understand all these things, as well as give you training in communicating your findings in a compelling way to a business audience. Rapid advances in digital technology and the internet allow businesses to collect and store unprecedented amounts of detailed data on customers, competitors, clients and internal activities. Organisations can use such data to gain an improved understanding of their clients and to tailor their offerings, thus becoming more competitive or improving service performance. However, in practice the sheer volume of information is often overwhelming.