市场营销学学士（BBus）

从广告牌到社交媒体
A bachelor’s degree in business marketing can prepare you for a career as a marketer, where you’ll be responsible for creating and implementing marketing strategies. This includes the development of new products and services, as well as analysing data and monitoring sales trends. Marketing’s goal is to provide value to companies, the community, and customers. It involves identifying market trends and creating long-term competitive strategies for goods and services to meet customer expectations.Our Bachelor’s Degree in Business Marketing is designed for those who want to pursue a career in marketing and sales management. Students will learn how to create marketing strategies that help businesses grow and succeed. The program provides specific skills and knowledge that are a must in this current business world. The job opportunities that you will have by completing a Bachelor’s in Business Marketing include:Marketing communicationsBrand managementMarket research and marketing strategy developmentRetail and distribution managementBachelor’s Degree in Business Marketing offers units that cover various modern topics, such as media communications, international marketing, market research and analysis, consumer behaviour, strategic marketing, and more. The theory of marketing can be used in practice by completing strategic marketing projects and creating case studies.Duration and course structure8 trimesters, to be completed in 3 years, or 6 trimesters to be completed in 2 years (fast-track), 24 units, 72 credit pointsIntake DatesJanuary, May, September