In the sports industry, the performance of the business behind the scenes is just as important as the performance on the pitch. By bringing management theory into the practical world, our Sports Business Management degree will help foster the understand and ability you’ll need for a career in the sport, recreation and leisure industries.When you study with us, you will develop practical expertise in management, marketing, finance, strategy and events delivery. This includes the legal frameworks, commercialisation, leadership, enterprise and governance of sport.You will learn how to apply management theory, concepts and principles to sport management issues in a practical way. There is a strong emphasis on creativity and its application to real-life business challenges, such as running recruitment campaigns, developing marketing strategies or interpreting the likes and wants of consumers through market research.Throughout your studies, you will find opportunities to build experience and grow your network, by completing work-related assignments and undertaking work experience placements. With so much sport on our doorstep, from globally recognised teams, venues and brands, there’s a huge opportunity to visit and learn directly from the industry.Career prospectsSome of our graduates have secured roles with major sports organisations like BBC Sport, England Netball, Birmingham 2022 Commonwealth Games and British Swimming. Others are in roles in football clubs such as Chelsea, Everton, Manchester City and Manchester United. Beyond the sports sector, our graduates have found roles as:Multi-Channel Social Media Manager, JD SportsDigital Marketing Executive, BetfredResearch Coordinator, Street GamesCRM Operations Executive, FanaticsContent Marketing Executive, Red BullSocial Lead, DAZNDepartment Manager, DecathlonSport Development Officer, Stoke-on-Trent Council