商科学士（活动管理）-APM商业与传播学院

我们的商务学士（事件管理）课程为您提供管理和举办大型活动的商业技能。通过修读该活动管理学士学位课程，您将学习营销和公共关系知识，并获得有关活动政策，战略，物流和风险，消费者行为，应用金融和商业法的知识。商业活动管理学士学位包括获得项目，战略和活动管理方面的行业技能，并可以让您选择专门研究酒店，旅游，市场营销，公共关系和广告。
The Bachelor of Business (Event Management) delivers key information on marketing and public relations, event policy, business strategy, logistics and risk, consumer behaviour, applied finance and business law. Covering everything required for the planning and running of events at different scales, an event management degree also provides opportunities for industry specialisation in hospitality, tourism, marketing, public relations and advertising.<br>This course will help you learn how to bring events to life. You'll learn how to come up with creative themes and formats, and manage clients to ensure their expectation for an event is met. You'll gain a thorough understanding of the legal, marketing, financial and strategic concepts in event management. You will also gain practical industry skills in project, strategic and event management and have the option to specialise in hospitality, tourism, marketing, public relations and advertising.