零售和商业管理学士

这种独特的资格是新西兰唯一专门针对零售部门的学位。它是根据雇主对具有良好管理技能和零售行业知识的合格毕业生的需求而创建的。快节奏的零售业具有许多方面，从供应链到购买和品牌管理
This unique qualification is New Zealand's only degree focused solely on the retail sector. It was created in response to a demand from employers for qualified graduates with sound managerial skills and retail industry knowledge. The fast-paced retail industry has many facets – from supply chain to buying and brand management, logistics to law, management to marketing. With advances in technology, the retail environment is ever-evolving and businesses are constantly seeking skilled leaders who can meet changing consumer demands. In Massey's Bachelor of Retail and Business Management (BRBM) you will learn broad-based business skills with retail-specific expertise. It is designed to prepare you for a rewarding career in the sector or in general business management. You will learn best-practice approaches for retail in New Zealand and abroad, in both physical and virtual environments. You will also gain knowledge of retail-related disciplines such as logistics and supply chain management, retail design, combined with an understanding of the evolution of technology, consumer behaviour and visual merchandising within the sector.