工学学士（荣誉学位）/商业管理-市场营销

营销的目的是通过鼓励产品，服务或想法的交换使组织的活动针对外部客户的需求，从而满足客户和组织目标。您将了解市场营销实践的关键概念，同时掌握从事专业市场营销职业所需的技能。毕业生在大中型企业，销售和零售，市场咨询和市场研究中担任市场职位。
This dual program sets you up for a career where you'll use your engineering know-how as a leader in a business or entrepreneurial setting. By completing the dual program you'll gain an extra qualification and open up pathways to use your engineering prowess in a broad range of business applications. In the Bachelor of Engineering (Honours), you’ll develop technical skills through a core specialisation, which will form the basis of your career. Depending on your choice of specialisation, the engineering skills you'll develop will allow you to work in a range of fields, from infrastructure and hospitals to energy and software. Under the world-class business program, you'll complete a range of courses that cover concepts relevant across the business world. You'll study topics including innovation and entrepreneurship, economics, marketing, business information systems, strategy and management. During your studies you'll hear from guest lecturers from industry, examine real-life case studies and undertake projects, placements and internships with leading businesses. <br><br>Marketing is critical to the success of any business. As a student in the Marketing major, you will learn how to create value through an understanding of customers, brand management, service and relationship management, digital, market research and strategy. On completion of this major you will be an agile, independent, highly skilled problem solver, with an understanding that the customer is central to enterprise success and revenue generation. You will be able to apply your knowledge and creative methods to generate practical, relevant and responsible marketing strategy for organisations.