电子商务管理硕士

该学位使您掌握了在电子商务环境中有效运作以及管理或领导现有业务流程的转换或创建新的电子商务活动的技能。适用于各行各业的毕业生
Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that profitability, efficiency, customer experience, business transformation, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Analytics; Digital Technology Management and Consultancy; e-Commerce and Digital Analytics; and Digital Marketing.Course overviewThis degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialist routes through the course, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.Your careerAs an e-Business Management graduate, your specialism choice should align with your career plans and graduates go into a wide variety of different roles and organisations, from huge multinationals through to progressive start-ups.Graduates of the Data Science and Analytics, and e-Commerce and Digital Analytics specialisms will typically progress into careers with a focus on data analysis, data science, digital operations or data visualisation with a business management focus. Graduates from the Digital Technology Management and Consultancy route will often be looking at roles within product management and digital transformation.Graduates often move into IT and e-business consultancy roles, into e-commerce companies or enterprises with existing or developing online business initiatives.