媒体管理硕士

本课程将使您能够识别和分析战略和运营问题与机遇
The Media Management MA has been nurturing and developing media professionals for twenty years. Our academics have not just witnessed the sweeping changes that have disrupted the media ecosystem; they have been active participants in the process, with decades of experience as managers, audience analysts and policy researchers. Our aim is to teach commercial and strategic skills supporting creativity. As a result, Westminster alumni can be found in established and emerging media in every corner of the globe.Through applied projects, optional work experience and learning from knowledgeable industry researchers, you’ll have the opportunity to work alongside organisations that will challenge and energise your skill sets and media perspective. We will prepare you to make a tangible impact while learning and you’ll engage with real issues – whether it’s to develop an AI strategy, construct a social media campaign or build the institutions and ecosystems needed to support marginalised voices and advance sustainability.If you have an entrepreneurial vision, we’ll help you bring it to life with guidance and mentorship from seasoned practitioners and investors from the media and tech space. Our focus on core business skills enables you to manage and plan complex media projects, positioning you to change the world through content, strategy or policy. In partnership with the Westminster Enterprise Network, you’ll have access to a powerful culture of start-up incubation, with practical business support and opportunities to pitch for seed funding, transforming your ideas into impactful ventures.Careers:The media and creative industries have become key drivers of economic growth and job creation. The new jobs in these industries require graduates who are creative and entrepreneurial, who possess the creativity to generate new creative content, products, and services, and the entrepreneurial skills to turn them into successful, sustainable businesses.The Media Management MA aims to develop students to fill these new roles by enhancing their business instincts and commercial skills. It also provides them with a critical understanding of industry production practices, enabling them to work in global media and creative businesses of any size.