人力资源管理和市场营销（荣誉）文学士学位

本课程涵盖诸如招聘和选拔，培训以及发展和管理工作中的冲突等领域。这些是所有组织管理过程中的重要组成部分。Strathclyde的营销系被公认为是英国领先的营销教育和研究中心。本课程将帮助您发展各种营销和管理职业的技能。您将了解客户需求，增值产品和服务以及沟通在客户满意度中的作用。现代企业过于复杂，无法涵盖一个单一的主题：现代管理人员需要具有广阔的视野。您可以选择商学院和其他学科的基础课程，以及商学院的管理发展计划。您将学习各种各样的主题，并创建适合您的兴趣和需求的课程。您还可以尝试一些新科目，其中有些是您
Study with us<br>learn about recruitment and selection, training and developing, rewards, diversity and managing conflict at work<br>study in an accredited centre for the teaching of Human Resource Management<br>develop skills for a variety of marketing, human resource and management careers<br>join our HRM Society and share knowledge and practice, awareness of careers and build relationships with alumni and employers<br>benefit from the opportunity to take part in student competitions to win paid internshipsWhy this course<br>We offer some of the best teaching in Human Resource Management (HRM) in both Scotland and the UKThis course covers areas such as recruitment and selection, training and developing and managing conflict at work. These are an important part of the management process in all organisations.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.Careers<br>Graduates who specialise in HRM find jobs in insurance, retail, manufacturing, recruitment consultancy and general management.Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.