商业与市场营销（荣誉）文学士学位

企业是关于创造财富，创造力和机智以及利用变化的企业。本课程是为想要创办新企业，想要接管现有业务的管理人员以及旨在担任领导职务的学生而设计的。Strathclyde的营销系被公认为是英国领先的营销教育和研究中心。本课程将帮助您发展各种营销和管理职业的技能。您将了解客户需求，增值产品和服务以及沟通在客户满意度中的作用。现代企业过于复杂，无法涵盖一个单一的主题：现代管理人员需要具有广阔的视野。您可以选择商学院和其他学科的基础课程，以及商学院的管理发展计划。您将学习各种各样的主题，并创建适合您的兴趣和需求的课程。
Study with usDevelop the skills and expertise required to set up your own business and the marketing required by organisationsGain valuable industry experience in Years 3 and 4, working with placement companiesLearn from the experiences of our guest lecturers who include industrial contacts and alumniGain real-world skills, which are valued by employers, through taking part in student competitions in which you will plan and develop a business ideaWhy this courseBusiness Enterprise is about the creation of wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.AssessmentThe majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual andor group coursework.Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.CareersGraduates specialising in Business Enterprise develop the skills to set up their own business and the entrepreneurial mindset and business skills required by organisations.You’ll have the potential to work in financial services, retail, consultancy and manufacturing with job titles such as analyst, business development manager and project manager.Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.