留学荣誉商务与管理学士学位

对于今天和明天的毕业生而言，要具备竞争力和就业能力，就必须表现出创新，灵活性和对继续学习的承诺。我们正在寻找有好奇心并希望通过调查研究学习更多的学生。灵活性– BA商业与管理学士学位和BA市场营销学士学位共享共同的第一年，因此在成功完成一年级后可以在课程之间进行切换。（需要Tier 4签证的学生需要事先按照当时的Tier 4规定进行检查。）选修基础年，选修三明治年，选修国外
Develop the professional and people skills that will make you a valuable addition to the contemporary world of business with this flexible degree, and spend a year at an overseas university. In a rapidly evolving business world, innovation and flexibility are more important than ever. If you have an interest in the way businesses operate and grow, if you’re naturally inquisitive and have the desire to develop your knowledge through investigation and research then this might be the course for you. The BA Business and Management links academic theory with real-world business experience so you’ll start to develop your business, investigative and practical skills from day one. From people management to technological advances, marketing to culture and ethics, you’ll quickly build the knowledge to enter the global business sector. This four-degree includes a year abroad. Spending a year in one of our international partner universities will give you the opportunity to experience another culture and develop your language skills. In an increasingly globalised industry, international study will add an extra dimension to your employability and help you to stand out to employers. Our flexible study programme puts you in control. As well as the study abroad route, we offer the option to complete the course in three years or add a placement year. The curriculum offers plenty of opportunities to tailor your studies as your interests evolve. The first year introduces the key areas of business and management. In subsequent years you will further develop your knowledge and skills in areas such as leadership, strategy, people management, marketing and human resource management.Course structureYear 1 modulesCore modules:The Changing World of Business introduces the context of business. This module covers a wide spectrum such as international economics, global competition, technology, international politics, the cultural context and the legal environment. You will be encouraged to apply these concepts to a range of issues using examples from your own experience.People, Management and Organisations provides a fundamental foundation for the understanding of people, management and organisations within contemporary society. You will study concepts such as diversity management, job satisfaction, leadership, motivation and organisational culture and apply these concepts to a range of issues using examples from your own experience.Foundations of Effective Marketing covers the key principles of marketing theory and its application in both commercial and non-commercial sectors. You will study how marketing works in practice looking at areas such as consumer behaviour, market segmentation, marketing strategy, distribution, branding, communications theory, pricing and ethics.Financial Information for Managers introduces financial management and sources of finance. You will develop an understanding of the purpose of a range of financial reports looking at areas such as budget, sources of finance, capital investment and performance analysis.Strategy in Practice takes a theoretical and practical approach to strategic management and the processes of strategy-making. You will be encouraged to think critically about strategy, competition and business development so that you are equipped with knowledge and skills to manage strategy in future employment.Introduction to Leadership introduces basic leadership theories and practices in an organisational context. It examines the roles of personality, power, emotion, gender and culture in the field and addresses some of the practices that might result in leadership failure.Year 2 modulesCore modules:Business Research Methods and Statistics provides a comprehensive grounding in a variety of qualitative and quantitative research methods used in the world of business. You will learn to access, analyse and present data and information and assess the quality of data sources.