理学学士（荣誉）国际业务与营销

本课程由出口和国际贸易学院以及英国特许营销学院（CIM）认可，目的是通过毕业生门户网站获得CIM资格。您将探索国际业务的原理，小型企业的国际化，组织行为以及跨文化管理的挑战，同时发展分析和跨人管理跨境管理复杂组织所需的技能。本课程还将提供对营销和营销策略原理以及营销研究，消费者行为和国际营销的实践理解。一系列可选模块还可以让您根据自己的职业计划和兴趣来调整学位。<br> <br>在本课程中，您有机会申请在国外度过时间，通常是额外的一学年。该大学与世界各地的大学建立了300多个合作伙伴关系，学生的热门目的地
You’ll study your International Business and Marketing degree at the world-renowned Leeds University Business School. This course combines the core concepts and practices of international business with a specialisation in marketing. Accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Export and International Trade, this course will help you stand out in a graduate job market and gain a head start for your career. You’ll explore important topics including internationalisation, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across borders. This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as consumer behaviour and international marketing. Shape your learning with pathways This course offers pathways from year 2, which allow you to tailor your course to your specific interests or professional aspirations. The pathways provide modules that can be taken in particular areas and can be followed through to your final year. This unique level of personalisation and self-direction provides you with flexibility to meet your career goals, whilst helping you stand out from the crowd when you graduate. The pathways available on this course are: Analytics Consulting Enterprise and Innovation Ethics and Sustainability Course highlightsChoose to take an optional year in industry to gain valuable practical experience, or immerse yourself in a new culture by spending a year studying in a different country at one of our many partner universities across the world. In your final year, you'll gain essential practice for your career in the interactive International Strategic Management module, where you’ll put your learning into practice and make strategic decisions while taking part in live business simulations. Develop important research and analytical skills and apply these in your final year to a year-long project on an international business topic of your choice. Receive exemptions on CIM professional qualifications upon graduation, thanks to our CIM accreditation, giving you a head start for a career in marketing. Benefit from research taking place at the world’s leading research centre for international business, the Centre for International Business at the University of Leeds (CIBUL). Here, we unite leading global experts and work alongside major private companies and public sector bodies. Supporting your personal developmentThroughout your studies, you'll benefit from the support of your Academic Personal Tutor who will work in partnership with you to maximise your personal and professional development.You’ll also have access to support from the Business School’s Employability and Opportunity team who will help you explore opportunities to develop your professional network and gain work experience.Read more about personal development support within the Business School.Why study International Business at Leeds University Business SchoolViewing this page in China Watch on Bilibili.AccreditationLeeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUISOur International Business degrees are accredited by the Institute of Export and International Trade, which allows you to acquire an exporting qualification after your studies and strengthens your job prospects. BSc International Business and Marketing is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).