文学硕士（荣誉）经典/商业与管理

商业和管理研究为您提供了组织和管理的理论和实践方面的结构化见解。您将受益于我们与当地工商业的合作关系，为学位课程做出了重大贡献。通过各种创新的学习方法和机会来教授理论和实践。您将学习四门课程：组织行为学提供组织存在的环境。市场营销介绍市场营销传播，消费者行为，数字营销，销售和定价，产品开发和营销策略。管理原则描述了当今的管理者以及有效的管理者。金融基础课程提供了金融的基本原理和对金融世界的理解。符合荣誉资格的学生可以通过五个核心课程学习商业和管理的核心领域：战略，全球商业，商业与道德，研究方法和综合体验式
The study of business and management offers you a structured insight into both the theoretical and practical dimensions of organisations and management. You will benefit from our collaborative ties with local industry and commerce which make significant contributions to the degree programme. Theory and practice is taught through a variety of innovative learning methods and opportunities. You will take four courses: Organisational Behaviour provides the context in which organisations exist. Marketing introduces marketing communications, consumer behaviour, digital marketing, sales and pricing, product development and marketing strategy. Principles of Management describes today's managers and what constitutes an effective manager. Foundations of Finance gives the basic principles of finance and an understanding of the finance world. Students who qualify for Honours can study the core areas of business and management via five core classes: strategy, global business, business and ethics, research methods and an integrative experiential learning course. Optional courses include: entrepreneurship, marketing, human resource management and organisational behaviour, international business and service operations and finance. You can structure your studies to select and combine subjects relevant to your individual career path.