理学硕士旅游营销管理

“ MSc旅游营销管理计划”全面介绍了国际旅游行业内的营销管理，并为您准备了全球领先组织所需的知识和技能。它反映了当代营销的动态和技术创新性质，您将深入了解从事未来旅游业所需的技术和个人技能。该课程的学生来自不同的学术背景，拥有物理学和哲学等多种学位，并且他们总是适合各种观点，以适应世界一流的硕士课程。本课程不包括旅游或酒店专业的本科学习。该课程具有广泛的选修科目，其中许多科目包括国际范围，反映了当前全球营销实践的多样性。该课程具有许多增值功能，包括但不限于：通过我们的现场行业项目进行的现实学习，“国际营
The MSc Tourism Marketing Management programme offers an introduction to marketing management within the international tourism industry and provides you with the knowledge and skills demanded by leading organisations worldwide.The course reflects the dynamic and technologically innovative nature of contemporary marketing and youll gain insights into the technical and personal skills necessary to pursue a future career in tourism.Students on the programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, meaning they contribute a spectrum of perspectives. Undergraduate studies in tourism or hospitality are not a prerequisite of this programme. Gain insight into the technologically-innovative nature of contemporary marketing in the context of tourism. Benefit from skills-based teaching. Enhance your leadership, teamwork and cross-cultural skills