奢侈品牌管理

本课程将解决奢侈品行业面临的具体挑战和机遇，对于那些希望在高端，高端和奢侈品品牌中看到自己未来职业的学生来说，这是理想的选择。我们使您成为自信的领导者和创新的思想家，学习如何接触品牌并确定其在市场中的位置。您将学习如何在国际市场上管理奢侈品牌，以及从生产者和消费者的角度看品牌。该课程鼓励您发展奢侈品行业未来管理人员的技能和能力。为此，您将能够在战略和战术层面上做出管理决策，强调业务和管理的复杂性和动态，并了解影响管理决策的各种因素的性质。
OverviewThis course addresses the unique challenges and opportunities of the luxury sector, making it ideal for students aspiring to build careers with premium, high-end, and luxury brands.We empower you to become a confident leader and innovative thinker, teaching you how to position brands in the market. You’ll learn how luxury brands are managed globally, with insights from both producer and consumer perspectives.Enhancing Employability SkillsEmployability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.