奢侈品牌管理

本课程将解决奢侈品行业面临的具体挑战和机遇，对于那些希望在高端，高端和奢侈品品牌中看到自己未来职业的学生来说，这是理想的选择。我们使您成为自信的领导者和创新的思想家，学习如何接触品牌并确定其在市场中的位置。您将学习如何在国际市场上管理奢侈品牌，以及从生产者和消费者的角度看品牌。该课程鼓励您发展奢侈品行业未来管理人员的技能和能力。为此，您将能够在战略和战术层面上做出管理决策，强调业务和管理的复杂性和动态，并了解影响管理决策的各种因素的性质。
This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.<br><br>We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. Youll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.<br><br>Enhancing Employability Skills<br>Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.<br><br>Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.<br><br>The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry. <br><br>Evaluating strategic and tactical business decisions will prepare you for working in Luxury Branding by enabling you to understand the changing environment of competitors and stakeholders and adapt your plans and working practice accordingly.<br><br>Your knowledge of management and marketing theories and how to apply them will be an advantage in many roles, and give you the flexibility to engage on many different levels with employers, clients and partners alike.