理学硕士数字营销传播

在数字时代，我们与客户沟通，做广告和吸引客户的方式已经发生了巨大变化。这个新的营销领域正在迅速扩展，就业机会在全世界范围内都在增长。通过此全日制研究生学位，您将对现代营销技术有深入的了解，并学习如何在数字领域有效地应用它们。您将掌握各种社交媒体和数字营销工具，并学习如何将营销活动集中到整个数字领域的特定目标受众。该数字营销传播大师不仅会教您如何计划和管理复杂的数字营销活动，而且还将教您如何衡量和评估其成功。本课程围绕数字环境中的最新进展而设计，其单元使您能够发展雇主追捧的专业数字营销技能。
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world. Accredited by the Institute of Data and Marketing and Chartered Institute of Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects. You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.Career prospectsBy the time you graduate, you will have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.Employment opportunities are expanding globally. Finding roles such as a digital marketing executive, digital brand manager, social media manager, digital account manager, or as a content creator are just some of your options, you will also be able to explore roles in exciting new areas of this industry such as:Digital ResearchDigital Marketing Strategy and PlanningCampaign Planning and Creative Content CreationSEO and CROPaid AdvertisingMarketing Automation and EvaluationUser ExperienceConsumer Journey PlanningEmail Marketing and Customer Relationship ManagementDigital Marketing ConsultancySocial Media MarketingContent Marketing