利兹大学国际商务与市场营销（荣誉）理学士学位

本课程由出口和国际贸易学院以及英国特许营销学院（CIM）认可，目的是通过毕业生门户网站获得CIM资格。您将探索国际业务的原理，小型企业的国际化，组织行为以及跨文化管理的挑战，同时发展分析和跨人管理跨境跨国组织所需的技能。<br> <br>本课程还将提供对营销原理和营销策略以及营销研究，消费者行为和国际营销的实用理解。一系列可选模块还将使您能够根据自己的职业计划和兴趣来调整学位。您将受益于丰富的学习环境，在这里，您将发展知识和技能，从而在未来的职业中蒸蒸日上。我们的教学是根据最新的研究和分析得出的，我们的国
This course is accredited by the Institute of Export and International Trade, and the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. You'll explore the principles of international business, internationalisation of small businesses, organisational behaviour and the challenges of managing across cultures, whilst developing the analytical and interpersonal skills needed to manage complex organisations across national borders.<br>This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing. A range of optional modules will also allow you to shape your degree to suit your own career plans and interests. You will benefit from a rich learning environment where you will develop the knowledge and skills to thrive in your future career. Our teaching is informed by the latest research and analysis, our MSc International Business is ranked in the FT Masters in Management 2017.