工商管理硕士/市场营销硕士

该综合学位课程使学生可以在工商管理硕士的更一般的商业学科中进行研究，同时还可以学习营销硕士的特定营销课程。工商管理硕士课程旨在为学生提供一系列分析，战略和领导技能，这将使他们为在企业和公共部门从事业务管理方面日益竞争的职业做好准备。该计划为会计，财务，组织行为，经济，市场营销和管理等基本业务领域提供了基础。通过对当今管理人员必须在其中工作的理论框架的应用理解，以及在团队合作，写作，演讲和时间管理方面的实践技能的获得，来强调分析和解决问题的能力。通过对组织行为，信息系统以及组织变革和发展的理解，发展了应对快
This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing. The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today’s managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development. The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.