理学硕士数字营销管理

Strathclyde的数字营销管理硕士（DMM）是与行业合作开发的，旨在满足对具有数字营销技能的毕业生的日益增长的需求。该计划旨在使您成为下一代具有数字技能的专业人员之一。该课程的课程设在斯特拉斯克莱德商学院备受赞誉的市场学系，该课程的课程借鉴了整个商学院的顶尖学术专家。该课程还得益于大学与行业建立的关系以及行业合作伙伴参与该计划的开发和交付。这种方法可确保DMM满足数字化工作场所不断变化的需求，并使您获得最新知识，最佳实践和专业技能，从而发展自己的数字营销事业。理学硕士：12个月全日制
Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.Key features of the course include:a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation<br>high industry engagement, including hands-on experiences with digital and emerging media<br>a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge<br>Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.<br>Accreditation: AACSB, EQUIS &amp; AMBA<br>Course content: The programme will provide you with a comprehensive understanding of digital technologies and their application for business purposes.<br>Careers:<br>MSc Digital Marketing Management is an exceptional choice for career progression. As a student you'll have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employer’s perspective in mind. Advanced classes and skills-based learning are intended to promote upskilling and professional development necessary to operate across diverse, global markets.