国际商务与市场营销硕士

国际商务和市场营销硕士课程为学生提供了广泛的可选模块，使您可以根据自己的职业需求定制课程。在整个课程期间，学生可以从客座讲师和参观Mini（BMW）等公司中受益。员工和学生群体的多样性意味着您将体验到真正的国际学习环境并从中受益，使您能够在各种情况下发现新的机会。本课程提供了一系列精心选择的相关可选模块，可让您根据自己的职业志向定制课程，例如创办小企业或发展成熟的公司，
International Business and Marketing programme at DMU offers in-depth knowledge of major functions, and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability. <br><br>Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today's international business environment. You will gain an understanding of international marketing and how it's affected by companies operating on a multinational level. You will also learn about core concepts, theories, practices of buyer behaviour and branding as well as their application in the international business context.<br><br>18 months full-time (January intake)