市场营销学（荣誉）文学士学位

该课程由英国特许营销协会（CIM）认证，旨在通过研究生门户获得CIM资格，该课程将管理组织的关键方面与市场营销专业化相结合。您将介绍管理和营销的核心概念，实践和技术，例如决策，营销策略，消费者行为，营销研究和广告，并了解更广泛的商业经济背景。您将在业务功能和流程中建立基础，例如会计实务和供应链管理。多样化的可选模块还将使您能够根据自己的兴趣和职业计划定制课程，重点关注从人力资源管理到创新和技术或管理咨询的主题。在整个课程中，您将开发商业世界所需的分析，定量，计算，表示和其他可转移技能。我们的学位具有模块化
You’ll study your Business Management with Marketing degree at the world-renowned Leeds University Business School. Accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), this course combines strategic business management with a specialisation in marketing. You'll have the opportunity to learn from industry leaders at guest lectures and events, giving you valuable insights into career paths in marketing and other management functions. You’ll cover the core concepts and techniques of both management and marketing, such as decision-making, marketing strategy, consumer behaviour and advertising, and understand the wider context of business. You’ll also gain a solid foundation in important business functions such as accounting and supply chain management. Diverse optional modules will allow you to focus on topics ranging from digital information management to innovation and technology and management consulting. Throughout the course, you’ll develop the analytical, leadership, presentation and transferable skills required by the business world. Shape your learning with pathways This course offers pathways which allow you to tailor your course to your specific interests or professional aspirations. The majority of the pathways start from year 2, once you have established the foundations of your subject. Pathway modules can be taken in particular areas and can be followed through to your final year. This unique level of personalisation and self-direction provides you with flexibility to meet your career goals, whilst helping you stand out from the crowd when you graduate. The pathways available on this course are: Analytics Consulting Accounting Economics Human Resource Management Enterprise and Innovation Ethics and Sustainability Course highlightsChoose to take an optional year in industry to gain valuable practical experience, or immerse yourself in a new culture by spending a year studying in a different country at one of our many partner universities across the world. Prepare for success in your future career by learning directly from leaders at guest lectures and events, designed to develop your understanding of how managers apply theory to overcome real business problems. Take part in discussion and debates with business leaders at our Leaders in Residence events, an annual highlight of your first and second year. Develop your networking skills and practical knowledge, whilst gaining insight into a range of career paths. Receive exemptions on CIM professional qualifications upon graduation, thanks to our CIM accreditation, giving you a head start for a career in marketing. Supporting your personal developmentThroughout your studies, you'll benefit from the support of your Academic Personal Tutor who will work in partnership with you to maximise your personal and professional development.You’ll also have access to support from the Business School’s Employability and Opportunity team who will help you explore opportunities to develop your professional network and gain work experience.Read more about personal development support within the Business School.AccreditationLeeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUISBA Business Management with Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).