市场营销理学士（荣誉）业务管理

我们三年制的市场营销学士（荣誉）业务管理将帮助您发展以最新的业务技能和知识为基础的专业营销专业知识。该课程由英国特许营销协会（CIM）认可，可帮助您理解关键的业务和营销功能，并能理解推动业务和营销决策的影响。您可以探索市场营销主题，包括市场营销传播，规划和策略，市场研究，消费者心理以及国际和跨文化市场营销。提供可选的基础年。
Explore how marketing strategies align with business objectives and how marketing decisions impact other business functions.<br><br>Developing a holistic perspective of businesses and organisations teaches you how to make informed business decisions. Marketing topics you can explore include communications, planning and strategy, market research, consumer psychology, plus international and cross-cultural marketing.<br><br>Our Business Management with Marketing degree develops your understanding of key business and marketing functions. After your first year you can continue to specialise in marketing, or have the freedom to switch to our general Business Management degree, economics, entrepreneurship, finance, human resource management or law specialisms. You also have the opportunity to gain valuable industry experience and earn money with an optional placement year.<br><br>Location Brighton: Moulsecoomb<br><br>UCAS code NN15<br><br>Full-time 3 years<br>With placement 4 years<br><br>Accredited by the Chartered Institute of Marketing