市场营销与传播高级文凭

该资格反映了个人担任营销总监，营销策略师以及国家，地区或全球营销经理的作用。这些职位的个人在组织的营销活动中提供领导和战略指导。他们使用广泛的技术，创意，概念和管理能力来分析，设计和执行判断。他们的知识库可能是高度专业化的，也可能是营销领域中的广泛知识。这些人通常负责团体的成果以及组织营销职能的整体绩效。
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.Students who successfully complete this course will be issued with the AQF (Australian Qualifications Framework) BSB61315 Advanced Diploma of Marketing and Communication qualification. Students who partially complete this course (a minimum of one unit of competency) will be issued with a Statement of Attainment from Advanced Diploma of Marketing and Communication qualification for the unit/s of competency successfully completed.This program will be delivered over a total of 78 weeks (1.5 years) which is made of up of 54 contact weeks plus 24 weeks of holiday breaks.<br><br>Career Opportunities : If you complete this qualification you could gain a role such as: marketing manager, marketing team leader, product manager, marketing director, global marketing manager <br><br>###COVID Alert Message from University – This course is offered online and will continue on campus later.