商科学士（广告）

QUT在澳大利亚提供了首个综合广告学位，并且仍然是其创新广告教育方法的领导者。该实际计划涵盖广告运营的所有领域，包括帐户管理，计划，媒体，创意和数字。它与本地的广告行业以及国际上的广告学科紧密地联系在一起。在本课程中，您将学习广告的理论和实践，发展对市场和受众研究的技术理解，并深入研究消费者的心理习惯。您还将在广告文案撰写和媒体计划的关键专业领域中培养战术技能。在更具战略意义的水平上，您将学习如何制作广告活动以及如何管理客户与代理商之间的关系。广告业是一个网络，并且QUT与之紧密相连。我们的广告，市场营销
In this course you will:<br>Combine creativity and analytical thinking to develop impactful advertising strategies that connect with customers and solve client problems.<br>Develop digital competencies and in-demand transferable skills in copywriting, research, effective communication, problem solving, teamwork, networking. <br>Gain expertise in advertising, digital skills, copywriting, media planning, advertising management, planning and developing campaigns.<br>Learn firsthand from award-winning academics and advertising professionals working in the field. <br>Build your professional network with networking events, work integrated learning opportunities, guest lecturers and student conferences.What to expect:<br>Advertising is everywhere you turn, whether you're browsing social media, using search engines like Google, streaming your favourite shows, driving past billboards, or even tuning into podcasts. Advertising promotes products and services, generates awareness, attracts customers, boosts sales, and have the capability of creating a lasting impact. If you possess a creative spirit, an analytical mind, a desire to harness technology and a flair for out-of-the-box ideas, consider a career in advertising. <br>In this course, you will develop a comprehensive understanding of the fundamental advertising principles and strategies. You will learn how to optimise the digital environment, navigate widely used platforms, and effectively apply branding and marketing communication techniques. Moreover, you’ll explore the fundamentals of consumer behaviour, market research, and ethical marketing considerations and gain insights into social enterprises from a global perspective. And in your final unit, Capstone Experience, you apply everything you have learned and work together as a team to create an advertising campaign for a real client.Our course is designed and taught by award-winning academics and industry professionals who actively work in the field. With over 25 years of experience as industry pioneers, QUT is proud to have introduced Australia's first advertising course. Our internationally recognized experts have shaped the advertising landscape, and with their guidance and expertise, you'll gain the knowledge and skills to confidently kickstart your career.As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to work on real-world projects, engage with industry professionals and complete professional work placements. Experience can make a big difference when entering the advertising industry, and with the real-world client projects in your advertising units and the assistance of our WIL team, you’ll graduate with a portfolio of valuable, real-world experience to impress any potential employer. Careers and outcomes:<br>QUT's advertising major offers abundant career possibilities across various sectors. Graduates can explore opportunities in advertising agencies, media organisations, corporate settings, non-profit organisations, government institutions, or even with their own ventures. The possibilities are endless, and with our advertising degree, you can feel confident in pursuing a successful and fulfilling career in the exciting world of advertising.Possible careers:<br>Account executive<br>Brand consultant<br>Copywriter<br>Creative director<br>Digital marketing specialist<br>Media &amp; channel planner<br>Paid social media lead<br>Search engine optimisation specialist<br>Social media manager<br>Strategic planner