商业硕士-市场营销

该计划对于寻求进一步发展其职业生涯的管理人员和中层管理人员而言是理想的选择，这一领域对于需要通过其创造和提供的产品和服务来实现价值的所有类型的组织而言，变得越来越重要。您将有机会学习各种营销方面的高级主题，并获得以专业为导向的专业营销技能。您将接受培训，以制定战略计划，评估市场营销理论和框架，使用市场研究工具设计项目，并具备高级技能来为市场生成和定位产品和服务。
As the business landscape becomes entrenched in technological advancements and evolves, we witness the need for high skilled marketers rapidly increasing. LinkedIn reports show that the two most in-demand marketing skills that employers look for are digital advertising (45%) and content creation - curation (42%). Furthermore, the US Bureau of Labor Statistics (BLS) reports that digital marketers are offered salaries higher than the national average. As a program grounded in marketing within the digital age, the Masters of Marketing degree in Dubai at UOWD prepares students for careers in a new economy a world where technology, decisions, and action become intertwined.<br><br>Organizations are looking for marketing specialists that can apply their knowledge and perspectives along with a technical skill set to make a difference where they operate. Our Master of Marketing degree provides students with an in-depth understanding of key marketing perspectives and advanced digital marketing and research tools.<br><br>Taught through lectures and hands-on exercises, students also get opportunities to learn by working with real businesses dealing with current issues. Key areas include developing digital media strategies and content creation, application of data analytics to market research and consumer behavior, gathering insights, and developing effective business solutions.