商科学士（传播与公共关系）

通过此PR学位，您将学习如何吸引，交流和影响受众，从而为您提供建立PR事业所需的知识和经验。您将学习如何将传播策略与当前技术结合起来，以最大程度地发挥信息的影响，以及如何以道德和敏感的方式满足目标受众的需求。本课程还将教您PR如何适应整体业务战略，以及如何与其他部门一起使用PR技能。您将学习各种公关科目，以及每个组织必不可少的其他市场营销和商业惯例。经济学，商业法，营销法和广告法也包括在内。扎实的理论知识可以帮助您入门–但是实践经验可以使您更进一步。本学士课程结合了学术背景和实践经验，为您在这一激动人心的
Through this PR degree, you will learn how to engage, communicate and influence audiences giving you the knowledge and experience you need to build a career in PR. You will learn how to combine communications strategies and current technologies to maximise the impact of messages and how to act ethically and sensitively to the target audience's needs. This course will also teach you how PR fits into overall business strategies, and how you can use your PR skills alongside other departments. You'll study a wide variety of PR subjects, as well as other marketing and business practices essential to every organisation. Economics, law in business, marketing and advertising are also covered. Strong theoretical knowledge can get you started - but practical experience can get you much further. This Bachelor course combines an academic background with hands-on experience to carve your way in this exciting career. Students must complete a subject, Industry Consulting Project - to experience a business environment first hand and gain practical skills to complement their theoretical knowledge. We will support students in their responsibility to find an industry placement(s). Students will graduate with invaluable work experience, a built-in professional network and a serious competitive advantage to easily transition from University into the workforce.