商科学士-市场营销

市场营销专业为您提供了机会，通过案例研究和应用活动，在现实世界中学习相关的市场营销理论和原则。在最后的一年中，您还将有机会完成专业的工作经验课程，与组织合作完成项目。除了您选择的市场营销专业外，您还可以选择第二专业来深入学习另一个领域，或者结合未成年人和已批准的课程来扩展知识。这些可以从与商业和商业相关的课程中选择，或者可以为什么不尝试广告，公共关系或传播与媒体研究课程。
Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace. Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities. Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year. In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.<br><br>As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.