市场营销学士学位

营销专家从客户的角度出发，以创建，交流和交付有价值的产品。组织使用营销智能来响应市场的需求，增长和趋势，以最大程度地提高利润。营销对于任何盈利的企业（无论是公共部门还是私营部门）的健康至关重要。所有组织都从事营销活动，必须决定最适合他们的营销组合。市场营销使您可以管理品牌并为组织的业务战略做出贡献。这在大型组织以及初创企业或新企业中都非常重要。
The Bachelor of Commerce has six majors you can choose from in your first or second year. You can even decide to do a double major, combining any two of Accounting, Economics, Finance, Marketing, and Management. Whether your aim is to work for a large financial consultancy, a tech startup or a social enterprise, the Bachelor of Commerce can take you straight into industry, further business and economics specialisation at Melbourne Business School, or a pathway to a range of graduate programs such as Law or Engineering.<br><br>Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. Marketing allows you to manage a brand and contribute to an organisation's business strategy. A major in marketing will provide you with the tools and skills you need to build relationships with your audience. You will learn how to research and evaluate market opportunities. You will learn how to create compelling value propositions for customers. We will teach you how to design products and communication campaigns that will engage and excite customers. And you will see the importance of putting the customer at the centre of everything the organisation does. Teaching topics span the breadth of marketing education including advertising, product and brand management, strategic marketing, market research, service and relationship marketing, global marketing, digital marketing and consumer behaviour. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take.