传播与媒体学士学位（市场传播与广告）

营销，传播和广告领域通过电视，广播，社交媒体和体验活动等许多渠道传递有关产品和服务的协调信息。它们会影响广泛的受众，帮助人们做出明智的选择，并影响他们对产品的看法，感觉和消费方式。您将学习如何将交流方法以及不同技术的使用与我们的职业，社会和政治生活融合在一起。您将解决影响媒体和通信行业的相关全球，经济和政治问题。您将能够研究，计划，执行和管理市场营销活动。您将获得以下方面的技能：问题管理，沟通技术，产品宣传，危机沟通和媒体关系。这将为您从事广告，公共关系和企业品牌职业做好准备。
The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.<br><br>You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.<br><br>In addition to the core subjects and a major in Marketing Communication and Advertising, there is also the opportunity to complete another major from the below list. This will increase your knowledge and employability in the media and communication industries.