市场营销硕士/国际旅游与酒店管理硕士-M Marketing

市场营销硕士/国际旅游与酒店管理硕士双学位课程将使您对战略营销和运营注意事项有所了解，使您能够在快速发展且动态的全球服务行业环境中进行批判性分析并做出管理决策。这项双学位课程使您能够获得硕士学位的两个研究生资格，并迈出职业生涯的下一步。国际旅游和酒店管理硕士课程培养了服务业管理级专业人员必不可少的技能，包括先进的业务敏锐度，战略洞察力，高级管理技能和专门的行业知识（以可持续性原则为重点）。您将在财务计划，酒店管理和人力资源管理等领域扩展您的核心业务技能，并通过了解如何在不同文化背景下进行管理来增强这些技能
The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career. The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.<br><br>You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context. The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.