信息系统硕士（市场营销）

信息系统硕士的建立是为了响应国际上企业和政府对信息系统和电子商务应用的快速增长。社交媒体的大规模采用
The mass adoption of social media, the accumulation of large amounts of data and the advances in new technologies such as business analytics and artificial intelligence have made information central to most aspects of work and life. <br><br>Explore the strategic use of information in a business and policy context, while gaining a sound technical understanding in specific areas of information systems, particularly information security, supply chain management, and project management.<br><br>Learn about the principles and practices of stakeholder analysis, identification of business needs, problems and opportunities, analysis, negotiation and specification of requirements for any solution that may involve technology-inspired change. You will also have the option to complement your primary studies in information systems with a specialisation in a wide range of business-related fields (e.g. AI strategy and management or business analytics). Designed to meet industry demand for skilled professionals with a breadth of transferable skills, a specialisation can help deepen your knowledge in a particular business field and benefit your future career.<br><br>Develop quantitative reasoning skills so that you can review business performance to find problems, areas of opportunities, and trends in data using business analytics. Explore data-driven, evidence-based approaches to business decision making and business performance analysis, and gain an understanding of business metrics.