商科学士-市场营销

市场营销专注于围绕了解和满足客户需求而建立的交流过程。通常，这与在竞争激烈的商业环境中开展业务有关，但是营销策略对政府和非营利组织也很重要。该专业向学生介绍了营销理论，消费者行为，营销传播，品牌管理和营销策略的核心概念。毕业生具备在国际平台上从事多种行业营销工作的技能。该专业满足了被认证为“执业认证营销师”的资格和澳大利亚营销学会会员资格的教育要求。
Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics.<br><br>The marketing major shifts the focus from siloed factory-model approach found in typical marketing programs to one that is customer-centric, integrated, immersive and experiential. Unlike many other marketing majors, this new program embeds digital applications throughout.<br><br>This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.