国际工商管理硕士（广告和品牌管理）

该学位将增进您对全球商业环境的了解，并使您能够最大程度地发展职业发展机会和就业前景。您将从一系列基于经验的学习机会中受益，其中包括由高级商业领袖通过执行合作伙伴计划进行的海外学习和商业指导。您将学习商业策略，国际贸易，全球营销和国际人力资源管理，重点是有效媒体的设计和规划以及品牌管理策略。您将毕业于解决复杂数字媒体问题的知识和技能，设计成功的营销和品牌策略，以及在国际背景下加速您作为商业专业人员的职业的专业知识。
This two-year MBA provides professionals with the advanced knowledge and management skills for international business. It does not require previous work experience.You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy. You will graduate with the knowledge and skills to address complex digital media issues, and design successful marketing and branding strategies. Courses are designed in consultation with industry professionals, so youll learn through real-life case studies and develop the knowledge and expertise you need to address today's global business challenges.This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy. You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context.<br><br>Career outcomes - :With an International Master of Business Administration you will be equipped to pursue an international business career worldwide. You could consider foreign affairs, international trade, a multinational organisation or consulting. An International MBA is a perfect vehicle for career progression, such as a move into project management, marketing management, brand management, advertising management or specialist global business management.