This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.<br>The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You'll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.<br>Marketing professionals identify, anticipate and help to satisfy the needs of customers, playing a crucial, strategic role in ensuring the long-term health and profitability of the companies and organisations they work for.<br>The course will equip you with the knowledge, resources and opportunities to thrive in a marketing career. Our strong focus on employment skills will give you a head start, and you'll set up and maintain a professional development e-portfolio to showcase your talents and achievements to potential employers.