BSc Marketing Management brings a strategic focus and emphasis to marketing. This degree helps shape and build you as a future marketing leader, with a year in industry central to your learning experience, while its flexibility means that the programme adapts to you and your evolving strengths and interests. Continuous changes in global markets and technology mean that marketing managers need the skills to adapt to a marketing landscape in constant flux. Today's Chief Marketing Officers need to develop not just short-term marketing plans but longer-term future strategies. We provide an all-round understanding of marketing, studying key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition, you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen. You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.