Be ready to do business in a changing world. As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge. Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce. Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future. Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.<br>Research and analyse a business, social or sustainability challenge to produce a range of innovative solutions for a corporation or a community organisation. Evaluate alternate solutions to business, social or sustainability challenges, and account for potentially competing economic, ethical, social and commercial perspectives in a responsible manner. Execute and manage change by negotiating with a diverse group of stakeholders to successfully implement an innovative solution. Engage professionally and effectively in multicultural, multidisciplinary team to contribute to its success and demonstrate strategies utilised for meeting the respectful needs, values and capabilities of others. Work with digital technology: Appraise and utilise digital technologies effectively to identify, source, analyse and communicate information relevant to business, social and sustainability challenges. Demonstrate disciplinary knowledge and skill: Meet the disciplinary knowledge and skill requirements for graduates seeking to commence a career in accounting, economics, finance, management, marketing or business analytics.<br><br>In today's digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe's major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.