商业硕士（扩展）-银行

商业硕士（扩展名）使您可以专注于两个业务领域。您可以增加对关键新兴领域的了解，例如营销分析，供应链管理，创新和创业精神或全球可持续发展与社会企业。您将获得扎实的商业知识基础，并由其专业领域的专家授课，帮助您您将概念应用于当代商业问题，并以新颖有趣的方式发展知识。商业硕士（扩展名）是创新的，与行业相关的，并融合了所有最新的业务思想。
Today's data-rich environment and the advance of analytics tools have changed the direction of marketing and consumer behaviour in almost every industry. Today's marketing manager must use data analytics to better understand the consumer purchase and consumption journey. Analytics helps improve marketing effectiveness by offering the right products, prices, and other marketing efforts (e.g., personalised advertising) at the right times, and to the right customers.Marketing, product, brand, sales, advertising, and PR managers as well as entrepreneurs must incorporate analytics tools in their marketing decision-making process. However, industry has difficulty in finding the right marketing analytics talent who understands both marketing and data analytics.This specialisation in Marketing Analytics provides students with actionable marketing analytics training for marketing decision-making by offering students a range of analytical tools to address daily marketing problems and emerging marketing needs in a world of big data.