Drawing from the excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker. Combining contemporary marketing trends such as behavioural science and digital marketing together with management options, you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management. This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad. Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, behavioural science, branding, ethics and sustainability, and creative strategies and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as influencer marketing and global marketing. The degree culminates in either a dissertation or project based on an area of marketing of your choice.