商科学士（市场营销）（DBBM）

UniSA的市场营销学位基于现实世界的研究。从毕业那一刻起，您将学习先进的营销技术，并为自己的职业生涯做好准备。作为该学位的一部分，您将发展实用的营销管理技能，探索消费者心理并学习品牌增长的科学规律。您的讲师将是为Uber，Kellogg's和Unilever等品牌提供建议的专家。雇主重视能够将理论应用于实际行业挑战的毕业生。在这个学位中，您将有机会通过实习，安置，海外学习机会和高级大师班获得现实世界的经验。
You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.You will also learn from lecturers and tutors who advise some of the world's biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.There are also chances to connect with our Marketing Clinic providing advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.You can package the Bachelor of Business (Marketing) with the Master of Management (Tourism and Event Management) degree and graduate with two qualifications in just four years with our 3 PLUS 1 Pathway to Masters program. This unique offering allows you to fast-track your studies, develop greater expertise and broaden your career opportunities. You will study a three-year bachelor degree and a one year master's degree (typically two years) in four years by using your undergraduate electives.<br><br>UniSA marketing degrees are based on real-world research. Youll learn advanced marketing techniques and be prepared for your career from the moment you graduate.As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, ESPN and Nestl.Employers value graduates who can apply theory to real industry challenges. In this degree youll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities and advanced masterclasses.<br><br>Career outcomes - :<br><br>Account manager: managing client relationships, preparing creative briefs, managing the production of advertisements, managing internal and external communications<br>Brand manager: responsible for driving the growth of a brand, ensuring all aspects of a brand's marketing and manufacturing match, creating a brand strategy and ensuring all aspects of a product or an activity align with the brand<br>Business development manager: sales planning, account management, relationship building, developing business plans, marketing initiatives<br>Fundraising and development officer: organising events and campaigns to raise money and donations, raising awareness using marketing tools and platforms, coordinating and managing relationships with trusts, philanthropic foundations and donors<br>International marketer: using an understanding of global market trends to maximise market share and profits, developing products to meet international demands, establishing competitive and profitable pricing strategies<br>Market researcher: coordinating research projects, investigating market activity, analysing published data and statistics, evaluating past performance and assessing future trends, commissioning surveys <br>Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns, tracking and evaluating performance data, coordinating events, copywriting for a number of promotional channels.