商科学士（设计和市场营销）

UniSA的市场营销学位基于现实世界的研究。从毕业那一刻起，您将学习先进的营销技术，并为自己的职业生涯做好准备。该跨学科学位结合了两个互补领域，使您具备数字和印刷设计技能，从而可以从事专业的营销职业。您将获得有关设计和基于证据的营销的基础知识，并学习如何在一系列营销活动中应用设计原则。您的讲师还将是为Uber，家乐氏（Kellogg's）和联合利华（Unilever）等品牌提供建议的专家。雇主重视能够将理论应用于实际行业挑战的毕业生。在这个学位中，您将有机会通过实习，实习，海外学习机会，高级大师班等获得真
This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. Youll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.You will also learn about the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials.You could apply for Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science, or take part in our on-campus Marketing Clinic. The Clinic provides advice to small and medium-sized businesses under the supervision of marketing experts.Explore the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials.Gain an understanding of evidence-based marketing and how to apply design principles to a range of marketing activities.Take part in our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.High-achieving students can benefit from Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science.<br><br>The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.In your design and marketing specialisation, youll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.<br><br>Career outcomes - :<br><br>Advertising account manager: managing client relationships, preparing creative briefs, managing the production of advertisements, managing internal and external communications<br>Brand manager: responsible for driving the growth of a brand, ensuring all aspects of a brand's marketing and manufacturing match, creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.<br>Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences, identifying the best mediums for building brand awareness and sales.<br>Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns, tracking and evaluating performance data, coordinating events, copywriting for a number of promotional channels.<br>Marketing design specialist: understanding the role creativity and design plays in marketing, and collaborating with other marketing specialists, across advertising, print, media and digital marketing in a diverse range of sectors.