市场营销硕士（扩展）

市场营销硕士（扩展）为学生提供了在数字营销和社交媒体，广告和传播，战略和销售管理，企业营销，产品创新管理和新产品开发，渠道管理和业务领域扩展知识的机会。到企业的营销，营销研究和分析，定价和收入管理，品牌和消费者见解以及营销的法律和道德意义。营销计划提供当代的理论营销知识以及在澳大利亚和国际市场上取得卓越业绩所需的实践技能。额外的选修科目选择提供了一个机会，可以更深入地研究市场营销专业，并进一步提高学生的技能，专业实践，专业知识和能力。学生有多种学习选择，包括秋季，春季和夏季课程的开始或快速学习。
This course is designed for professionals seeking to enhance their marketing expertise and strategic thinking. Choose this course to elevate their marketing skills in a rapidly evolving industry, focusing on creativity, technology, and sustainable practices. Our distinctive approach integrates cutting-edge research with real-world application, ensuring students stay ahead in the marketing field.<br><br>Students gain insights into digital marketing, data analytics, customer experience, and ethical marketing, among other key areas. The course equips them with the tools to analyse markets, develop innovative strategies, and lead with confidence.<br><br>Expect a blend of theoretical learning and practical exercises, delivered through a mix of lectures, workshops, and collaborative projects. This hands-on approach refines their skills for immediate professional application, preparing them for success in diverse marketing roles globally. The Extension option offers deeper specialisation, further tailoring their expertise to industry demands.<br>Careers<br>Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics