传播学士学位（广告和公共关系）

广告专业人员是富有创意的传播者，他们可以找到满足客户和消费者需求的解决方案。公共关系专业人员管理组织与他们依赖的人之间的关系。广告和公共关系共同帮助组织通过具有说服力和道德的讲故事改变利益相关者的行为。在本课程中，您将学习广告和公共关系所需的创造力。随着众多新媒体渠道的出现和不断发展，您将需要广泛的技能，包括可跨行业转移的书面，口头，视觉和人际交往能力。您将具备创建和计划广告系列，管理声誉以及与各种利益相关者的关系的能力。本课程还将使您能够利用广告和战略性公共关系与员工，客户，社区和政府进行有效的沟通和互
Advertising professionals are creative communicators who find solutions to meet the needs of clients and consumers. Public relations professionals manage the relationships between organisations and the people they rely on. Together, advertising and public relations help organisations change stakeholder behaviour through story-telling that is compelling and ethical. In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors. You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.<br><br>In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques. This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex environments. These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.